Photo by Souvik Banerjee on Unsplash

Businesses today, regardless of size, need to leverage on the power of digital marketing to enhance its growth. Social media marketing plays a vital role in improving the overall brand perception and driving business growth.

Because of this, many business owners have turned to using social media as a platform to reach and connect with their audiences effectively.

But if you’re an entrepreneur ready to focus on building your business, how will you know which social channel to maximize? Below are four reasons why LinkedIn is a popular choice for businesses looking to grow their reach, establish leadership, and build credibility.

Originally published at https://www.thevineyardbc.com.

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Mavic Casas

Mavic Casas

PR-preneur • Communications and Social Media Consultant • Foodie • Avid Traveller • I help brands harness the power of content and impactful storytelling.