7 Little Known Ways to Make the Most Out of Your Business’s Social Media Platforms
Yes, we’re in this age where practically everything is online. As a result, companies today have turned to social media platforms for all their marketing efforts.
If you want the quickest way to engage with your audience, you choose social media. Do you agree? However, there are many brands today that have activated social media but are not able to sustain their momentum.
You need a social media strategy, so your social pages have a direction — there is consistent messaging, tonality, and overall look and feel. Here are seven little-known ways to make the most out of your social media platforms.
Determine your goals.
As a business, you should be driven by goals, that North star you are aiming for. The plans you determine and set for your business should be innovative — specific, measurable, achievable, relevant, and time-bound.
For example, a strong goal can be similar with “We would want to increase our engagement in Instagram by 50% by the end of the first half of the year.” It follows this innovative format:
Specific — because you identified which social media platform you’re looking at.
Measurable — because you’re looking at engagement rate, which can be found in your social dashboard
Achievable — because you are driven by numbers and benchmarked against your past performance
Relevant — because it means you will be creating more engaging, impactful, and entertaining content for your brand that will elicit a response from your followers
Time-bound — because you gave yourself and your team a deadline for when you will revisit your goals and evaluate if your social media strategy is working
Setting a strong set of goals will help you and your team achieve results-driven social media efforts in the long run.
Find your niche audience.
Sadly, you can’t just keep creating content for the whole universe. Instead, you start small by outlining the target audience you want and then create content that is aligned with your brand and messages.
Who are your prospective target customers? You can start with that. This will help determine the type of content you create and publish, the information you use, the tonality of your language, and even the frequency of your posting schedules.
You have to define your niche audience to direct your social media messages towards what matters to them. Remember that people respond and engage more when you pique their interest and appeal to their emotions.
Humanize your brand.
It’s one thing to have a great brand with amazing services. But a strong, impactful brand will know how to be human. You can’t expect success if you only think of your company and business.
People need to see the face of the company — who are they talking to? Who should they be listening to? Who is the front of the business whom they can trust? So you have to resonate with your public at a more personal level. Think about how Amazon, Tesla, and Facebook do it. They humanize their brands, but also establish their authority.
Truth be told, many businesses thrive now by becoming more personal and human-centric. Therefore, you need to interact and engage with them. Often, the most successful brands are the ones that make the time to reply to their followers’ comments.
Work on a content calendar.
This has helped many businesses for years. But, it’s a tried and tested measure to succeed. Aside from just being consistent in posting, you have to make sure that you can follow the strategy and message pillars you’ve set for your social media platforms.
Chances are, you are also handling several social medial channels and need to make sure that you can create cohesive, entertaining, and exciting content for your brand. By using a content calendar, you ensure that you don’t repeat your content every week. You can time and schedule your posts to be able to maximize exposure and engagement. Give the likes of HootSuite, Trello, Hubspot, or Sprout Social a try.
Be the friend, not the seller.
People don’t buy your products or services just for the sake of purchasing them. Instead, they look for brands they know and trust. Often, these are brands who do not hard sell their products or services but position these as enablers to help them address their concerns.
Just like being a friend, be prepared to spend more time thoughtfully answering inquiries and messages on social media. Never oversell because it will seem as if the business it desperate for sales.
You can do a bit of trend jacking here, where if your followers are talking about a specific hot topic, you can create content related to that. You can offer solutions to problems and concerns instead of just pushing out your products and services.
Visual is the way to go.
Let’s face it, no matter how great your captions are, many people look for creative visuals. As a result, Instagram has boomed a lot from static posts to the use of GIFs, stories, IGTV, and now even reels.
There has been a sudden boom with Tiktok as a platform that GenZers are really maximizing now. Some businesses have also ventured into creating content in Tiktok to appeal to the younger crowd.
There is no one-size-fits-all solution for a strong and better social media presence. It’s all in the strategy you implement, the tactics you focus on, and the consistency of your posts to get maximum exposure and increased engagement within your audience and followers. If you can consider these six items, you’re already building yourself up for success and getting ahead of the game.