7 Little Known Ways to Make the Most Out of Your Business’s Social Media Platforms

Social media is providing consumers a great deal of immersive experiences than ever before.

Yes, we’re in this age where practically everything is online. As a result, companies today have turned to social media platforms for all their marketing efforts.

If you want the quickest way to engage with your audience, you choose social media. Do you agree? However, there are many brands today that have activated social media but are not able to sustain their momentum.

You need a social media strategy, so your social pages have a direction — there is consistent messaging, tonality, and overall look and feel. Here are seven little-known ways to make the most out of your social media platforms.

Determine your goals.

As a business, you should be driven by goals, that North star you are aiming for. The plans you determine and set for your business should be innovative — specific, measurable, achievable, relevant, and time-bound.

For example, a strong goal can be similar with “We would want to increase our engagement in Instagram by 50% by the end of the first half of the year.” It follows this innovative format:

Specific — because you identified which social media platform you’re looking at.

Measurable — because you’re looking at engagement rate, which can be found in your social dashboard

Achievable — because you are driven by numbers and benchmarked against your past performance

Relevant — because it means you will be creating more engaging, impactful, and entertaining content for your brand that will elicit a response from your followers

Time-bound — because you gave yourself and your team a deadline for when you will revisit your goals and evaluate if your social media strategy is working

Setting a strong set of goals will help you and your team achieve results-driven social media efforts in the long run.

Setting SMART goals for your business will help you organize your social media efforts.

Find your niche audience.

Sadly, you can’t just keep creating content for the whole universe. Instead, you start small by outlining the target audience you want and then create content that is aligned with your brand and messages.

Who are your prospective target customers? You can start with that. This will help determine the type of content you create and publish, the information you use, the tonality of your language, and even the frequency of your posting schedules.

You have to define your niche audience to direct your social media messages towards what matters to them. Remember that people respond and engage more when you pique their interest and appeal to their emotions.

Humanize your brand.

It’s one thing to have a great brand with amazing services. But a strong, impactful brand will know how to be human. You can’t expect success if you only think of your company and business.

People need to see the face of the company — who are they talking to? Who should they be listening to? Who is the front of the business whom they can trust? So you have to resonate with your public at a more personal level. Think about how Amazon, Tesla, and Facebook do it. They humanize their brands, but also establish their authority.

Truth be told, many businesses thrive now by becoming more personal and human-centric. Therefore, you need to interact and engage with them. Often, the most successful brands are the ones that make the time to reply to their followers’ comments.

Your messages aren’t for everyone. Determine the audience you want to reach.

Work on a content calendar.

This has helped many businesses for years. But, it’s a tried and tested measure to succeed. Aside from just being consistent in posting, you have to make sure that you can follow the strategy and message pillars you’ve set for your social media platforms.

Chances are, you are also handling several social medial channels and need to make sure that you can create cohesive, entertaining, and exciting content for your brand. By using a content calendar, you ensure that you don’t repeat your content every week. You can time and schedule your posts to be able to maximize exposure and engagement. Give the likes of HootSuite, Trello, Hubspot, or Sprout Social a try.

Be organized by working on a content calendar so you avoid any repetitive posts and ideas.

Be the friend, not the seller.

People don’t buy your products or services just for the sake of purchasing them. Instead, they look for brands they know and trust. Often, these are brands who do not hard sell their products or services but position these as enablers to help them address their concerns.

Just like being a friend, be prepared to spend more time thoughtfully answering inquiries and messages on social media. Never oversell because it will seem as if the business it desperate for sales.

You can do a bit of trend jacking here, where if your followers are talking about a specific hot topic, you can create content related to that. You can offer solutions to problems and concerns instead of just pushing out your products and services.

As a brand, you can be the ‘friend’ of your audience by taking the time to reply to their comments.

Visual is the way to go.

Let’s face it, no matter how great your captions are, many people look for creative visuals. As a result, Instagram has boomed a lot from static posts to the use of GIFs, stories, IGTV, and now even reels.

There has been a sudden boom with Tiktok as a platform that GenZers are really maximizing now. Some businesses have also ventured into creating content in Tiktok to appeal to the younger crowd.

For the likes of Facebook and Twitter (surprisingly), videos and graphics has gotten more shares than just plain texts.

Keep creating visual content that will keep your audience hooked.

There is no one-size-fits-all solution for a strong and better social media presence. It’s all in the strategy you implement, the tactics you focus on, and the consistency of your posts to get maximum exposure and increased engagement within your audience and followers. If you can consider these six items, you’re already building yourself up for success and getting ahead of the game.

Unsure of how to go about with social media? Connect with me on LinkedIn, Instagram, or Facebook. Let’s sit down and talk about unlocking the opportunities for your business.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store